You know that cute necklace you saw on that one girl? It was probably Gorjana- the jewelry brand known for sophisticated, everyday pieces that are even better when stacked on. The women leading the brand is Gorjana Reidel and I met her last year at an event and was instantly drawn to her down-to-earthness (is that a word? maybe not) As someone with such an established accessories brand we had to ping her with a few Q's....
LA: What is one interesting thing that people may not know about owning a jewelry brand?
G: The coolest part of owning this brand is seeing the designs on customers out "in the wild". I still get excited, 15 years later :). I have learned to stop going up to people and telling them "OMG thats my necklace" as most look at me like I am crazy lol.
LA: What is one mistake you made in your career that you learned the most from?
G: Don't sweat the small stuff. I've learned that challenges will arise but you have to be adaptable, you can't get stuck in what you thought it was going to be like or what was supposed to happen. We've had so many things go in a different direction- from losing fixtures right before a tradeshow to not having the funds to fulfill orders. Through it all, we just adapt and press on.
LA: As a Founder, what is one bit of advice you can share with our readers if they want to pursue this particular career?
G: You have to follow your dreams! Don't get too caught up in the preparation. Being a founder and being an entrepreneur is about taking risks and trusting your gut. You're never truly ready, your business plan will never be perfect. Just get it done! Start taking steps and keep moving forward. Trust yourself and believe in yourself and your idea.
LA: What are you most proud of at this moment?
G: I am proud of the team for their perseverance and trust through the pandemic. We have been able to carry on and continue the company's growth through such a tough time for us all. We have also all been able to see the positive in this time and not focus on the negative aspects. Your perception is everything!
LA: Your go-to beverage after a long week (specifics please!)?
G: Guava Margarita: skinny marg mix, blanco tequila, juice from half a fresh lime, a splash of Guava puree and lots of ice. Top it off with some Tajin and I am a happy girl:)
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